If you’re planning to make quick money via the internet, then simply owning an e-commerce website won’t be enough. You actually need to do a lot more for ascertaining the smooth operation of your online business. You must be wary of all the mistakes that are usually committed by e-commerce website owners. Today, through this post I intend to share with you ten of the most common mistakes that must be definitely avoided for your e-commerce website.
Ignoring the mobile optimization of the e-commerce website
With M-commerce witnessing a sudden hike in the current world of technology, it’s hard to ignore the significance of having a website that can run smoothly on all mobile devices. As per a research, it has been found that the year 2013 witness a total-sales revenue of about $14.59 billion via smartphones and this filgure is expected to double to up to $30.66 billion by the year 2017. Hence, a failure to optimize your e-store for mobile phones is something that will have a huge impact on the purchaser’s decision-making process.
Use of poor graphics
Quite similar to the visual excellence of a brick and mortor store, even your e-commerce website must look perfect visually. For this, it is essential to eliminate the use of poor graphics. Since aesthetics play a vital role in prompting users to make product purchases, neglecting the same for your e-store will decrease the likelihood of people making purchases from your site. Hence, you need to pay special attention to the design and presentation of your website as it would increase its credibility by huge bounds and leaps.
Not making the most of social media platform
As per a recent survey, it has been found that nearly 93% of an online research gets started with a search engine and around 68% consumers check out the social networking websites before making a particular purchase. Still, there are e-commerce website owners who aren’t familiar with the power of social media and hence choose to stay away from it. Even Forbes has stated that around 78% consumers say that posts published by retailers on social media have allowed them in making the most appropriate purchases. Therefore, it is imperative to focus your attention on leveraging social media features for your e-store’s benefit.
Not getting rid of all the broken stuff like dead links, non-functional flyouts, missing images etc.
The existence of even a single broken element like a missing image, a flyout that doesn’t fly out, a dead link etc. can easily ruin the overall user experience. Since e-commerce websites need to have a lot of resources like links, images etc; it is completely essential to diligently test and retest the website for ensuring that each and every element is working properly.
Forgetting to incorporate a blog
A blog section can serve as a great add-on for an e-commerce website. By publishing content related to your business products and services, there are greater chances of grabbing the attention of targeted customers. There are some e-store owners who are still unaware about the significance of having a blog. Your consumers want to gather a good idea about your offerings before investing their money. It is a blog which helps them in making the right purchasing decision.
Not choosing the right theme for your e-commerce website
Despite everything working perfectly on your e-store, a bad selection of the theme can lead to an unwanted lack of leads. If your website doesn’t fit to the products stylishing, you’ll not be able to gather the attention of the target audience. Hence, it is recommended to find the best suited theme for your e-commerce website, thereby allowing the visitors to explore your e-store in the best possible way.
Sustaining even the outdated products
A viable means of alluring your visitors is to eliminate or hide products that are no longer available in stock. Doing this will incredibly increase the bounce-rate for your website and make the customers return to your site on a regular basis. You can opt for showing an “out-of-stock” message to your customers. This will help you gain the trust of your customers. Additionally, they can then go ahead with checking for similar products without leaving your website rightaway.
Not offering an impressive Customer Support
A major reason behind a majority of visitors leaving an e-commerce website without making a purchase is that they actually aren’t aware as to whom to reach for gathering specific product information. That means, a lack of seamless Customer support is definitely a big ‘No’ for your e-commerce website. You must opt for enabling live chat and implementing the feedback widget for enhancing the overall shopping experience. Tools like LiveChat and AmplifyConnect help you in earning the users’ feedback instantly.
Making the website too complicated
Asking your visitors to fill up lengthy product purchase forms will undoubtedly reduce your chances of increasing the conversions. Just include only the most needed pages within your e-comerce website and see how the customers would continue choosing your company for purchasing the products and services. Some vital pages that you can’t afford to skip for your e-store include: Welcome/cart contents page, Billing page, Shipping page, Payment Pae and Confirmation/Thank You page.
Inaffective ‘Call-to-Action’ buttons/links
Call-to-action plays an important role in increasing the overall sales of an e-commerce store. The lack of clear call-to-actions on the landing pages will make the visitors perform an unwanted action, thereby not completing the purchase process. Plus, it is also recommended to avoid the inclusion of too many call-to-actions on every single page because this may tend to confuse the visitors. Ensure that the primary aim of every call-to-action is to make a sale.
As you can see from the above list, there are multiple mistakes that can easily interfere with the perfect functioning of your e-commerce website. Its time to follow the best practices for avoiding these mistakes and increasing the website conversion rate.