A Guide to Effective Usage of Flat Design

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What is it?

In recent times, web designers have focused more on flashy illustrations and animations which have supposedly wowed their visitors. After this, Skeumorphic

designs grew which were an attempted to bring real life to the screen. This was done with the help of aux-realistic textures, drop shadows, and real object

These Skeumorphic designs gave birth to flat design, which opposes all of these artificial design techniques. This user-centric web design style is
trending day by day, so here is a simple guide for its usage.

Say Good Bye to
Intricate Designs
. It’s time to Flat Designs

Flat design is a simple, graphic style commonly used in the user interface (UI), software and Web design. It emphasizes on the minimum use of stylistic
elements or typography that give the illusion of three dimensions such as excessive use of drop shadows, gradients or textures. In other words, it features
clean, open space, crisp edges, bright colors and two-dimensional/flat illustrations.

Many designers love the flat design. With the maximum use of flat design, the designers may produce a simple, clear yet aesthetically pleasing designs.
Minimalism plays a significant role in Flat designs revolving around flat shapes and icons. It provides designs without embellishments, 3-D effects,
glossiness, and shadows. The conclusion of the whole story is to take web designers back to the design basics and let them design something that looks
dark, vivid, and interesting. It toss out the use of glitter and give a standing ability to a product.

Microsoft was the first company to adopt flat design style to its interface and emphasized on Windows 8. Apple, an American multinational giant, also
ditched Skeuomorph design for iOS7 and encouraged a design that focuses more on usability.

Minimalist doesn’t mean boring

Simple flat designs turn away from the use of drop shadows, strokes, and other design elements. They are often viewed as a distraction for users. This is
the reason for the minimalistic nature of flat designs. However, just because it is flashy, it doesn’t mean it is dull or boring.

Simple and easy styles are now highly recognized by the people. In fact, with the advent of mobile browsing, the limited space on the screen will
appreciate the simple images which can also maximize the use of the pixels on the screen. Furthermore, simple and flat images tend to load faster than
intricately designed ones as the browser would not easily load the design elements packed together with the main image.

Facebook is the best example to illustrate this. It has evidently changed their design schemes, allowing users to see simple icons, designs, and more
eye-friendly visuals.

Color Choices in Flat Designs

Flat designs mostly rely on colors palettes. It features stunning color palettes that include both bold and muted tones. Initially, the flat design did not
have many colors, but now, designers have expanded its color options. Now the designers are making use of bright, eye catchy and off-shade colors combined
with a considerable amount of lightness, gray, and less than usual saturation levels. The bright colors are often mixed with gray and black for maintaining
a healthy balance.

Typography is crucial

Typography is vast, and if you search on Google, you will get many which emphasize regarding its usage and trends. But, when it comes to the flat design,
there are some other rules which we need to follow. Typography and fonts are very crucial in flat designing and gives style to a website. Clear fonts and
typography provide a reader-friendly interface on a website. Flat design, since it is inherently simple, looks nice when coupled with simple fonts. To make
your website look good, opt for those typefaces that have even strokes, and compliment that color choice on your site.

Improved loading times

Flat designed images are loaded faster. It denotes that a site is a lightweight and blazing faster. Such design does not include drop shadows, shiny
gradients, or another sort of dimensional effects.

The use of Icons

Icons are certainly important for brand-building. They should be used intelligently so that they remain visually appealing and legible in all sizes and
forms. They are made using basic geometrical shapes such as circles, squares, rectangles. This provides an uncomplicated and simple interface. In flat
designing, you need to make sure that your icons are either visible or have completely round edges.


Minimalism gives your page or screen an uncluttered look. Flat design, recommends keeping your website spacious. Using an optimum amount of white space
gives breathing room to your texts. So it is better to consider ample amount of space. Turn out to be more creative! And organize things in a way that
aesthetically sound with good usability.


To ensure a beautiful interface with flat design techniques, one should design every aspect with a minimalistic and user-centric. It’s easier than you
think to get started with flat design techniques especially considering all the tools and resources readily available.

Author Signature:
Victoria Brinsley is a veteran developer with Appsted Ltd, the leading mobile application development company which delivers most comprehensive mobile application. She can
also assist you to explore more about this development platform and related technology.

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