There is no doubt about the fact that November and December are ideal months for ecommerce sales, due to too many crucial days lying during these months, with the likes of Cyber Monday, Black Friday, Christmas, and Happy New Year. These are holiday months for online shoppers, but for ecommerce stores it is the moment of truth, since for them it is the busiest time of the year handling thousands of products or services purchase, and delivering backend customer support round the clock.
When we look back at the holiday season in past year, online shopping took a huge plunge, with Google searches for “best gift” escalated by 70%, while for “inexpensive gift” escalated by 35%, than previous years. This is the time when Magento Developers do Magento development cautiously, leading to ecommerce stores both user friendly & SEO friendly.
So, what are those quick tips to enable your ecommerce store capture traffic during the peak holiday season?
A. Optimize metadata in best possible ways
When taking a page into account, do ask yourself “What information is provided by the page?” “Is it a transactional page or a page just providing information?” Keeping that in mind, try to include related keywords in the Meta Data through title or description. Have discounted pricing options included in these keywords, so that when a user types a search query, the page with discounts and offers get top priority on search engines, increasing the probability of getting shown first compared to other pages.
B. Do something about “out of stock” pages
Imagine, users searching for a specific product, and landing upon an out of stock page clearly indicating that the searched product is no more available. This can be dangerous for your store, since users might no more be interested in checking out other products on your store, and bounce off from your site immediately. Many ecommerce stores overlook this, resulting in an increased bounce rate, with unsatisfied customers.
This is very similar to a “404 Error” page, which is of no help to anybody. Why not suggest similar items to buy on such pages. Your user might not have located the exact product. However, when you suggest similar items, their time and efforts do not go wasted. More importantly, sometimes suggested items turn out to be more luring than the actual ones, resulting in a sale.
There is another way to tackle a situation like this. If you do not have similar products to offer, simply facilitate them with customer care email, phone number, or live chat online. This way you can take their queries regarding specific products, and get them in stock, turning a lead into conversion after a few days ultimately.
C. Faster loading time helps users to explore your store quickly
What you think would happen, if users encounter a slow loading process every time they try to check out a product. This is especially tedious when a user is planning to buy multiple products at once. Every time when a page loads slowly, it consumes a hell lot of time, testing the patience of users, resulting in building frustration over time. One absolute tedious experience can lead to users not visiting your store ever again. We have some statistics to prove this point:
- Almost half the users i.e. 47% expect a page to load within 2 seconds.
- 40% users abandon an ecommerce site taking over 3 seconds to load.
- 52% users believe quick loading as the most critical factor for site loyalty.
- Site delay of 1 second results in customer satisfaction decreasing by 16%.
D. Have a page for every single category and product in place
This is an important consideration from an SEO perspective. When it comes to ecommerce, people are more specific in their searching queries, rather than typing generic search queries on Google. Since Google processes around 3000 million searches a day, adding unique content with relevant keywords for every single product as well as product category, will surely escalate your ecommerce store rankings in long run.
E. 360 degree images and videos appeal the most
When you have interactive festive videos or images in place, especially during holidays, people are bound to get engaged, letting them end up buying that specific product. This gets even more interesting when you showcase deals of the day, or big discounts and offers, through these multimedia tools.
F. Consider Social Media Marketing in addition to Email Marketing
Email marketing is the first thing you would do in order to promote your ecommerce store, since it a sure shot way to inform your loyal customers, as well as approach new customers. However, with most people spending time on social media, do post your ad copies all over Facebook, Twitter, Linkedin, Google+, Instagram, Pinterest, and more.
G. PPC Advertising is an effective source of Organic Marketing
Organic SEO is definitely competitive and time consuming. However, when opting for PPC campaigns, you might have to shell out money from your pockets, but surely guaranteed of seen by users on search engines. Try to go for low cost PPC campaigns in the beginning. If observing good enough success, you can always escalate your PPC cost to get more campaigns in place.
Some final words…
Holiday season is the best time for Magento development based ecommerce stores to wind up good enough sales during an entire year. It can be a hard time to handle millions of orders at once, and solving another million queries or complaints. However, at the end of the day, ecommerce stores are benefitted with good revenue and sales. So, what are you waiting for? Get best Magento developers start working on preparing your ecommerce store this holiday season.
About the author
The author is Harshal Shah, CEO and founder of Elsner Technologies, a global IT consulting and web development company Specialize in Magento Ecommerce development. He is a tech evangelist with a reputation to provide optimum solutions for business automation and solving real life problems with the power of IT.