Designing a checkout page for better conversions has no straight formula. It is a continuous experience of tweaking the design by adding or removing options with the passage of time. The experience varies with every passing day as you find why a majority of users are not proceeding with payments and leave in the midway.
Going with design and layout may depend on your specific website needs and customer behavior. A minimalist design is preferred in general, whereas adding a new feature to checkout page may be relevant to your business niche.
In this post, I am sharing some of the design tips for you to optimize the checkout page for better conversions. Please follow through, evaluate, and apply the one that seems effective for your online store.
Pursue a Minimalist Layout
Try to be as simple in design as you can. A checkout page is quite critical as a minor flaw in the design may result in a higher abandonment rate.
Start analyzing the relevant information you may want to acquire on the check out page to create only the mandatory fields. For this, you can seek assistance from different plugins and tools like Magento 2 add custom fields to checkout. This extension helps you optimize the checkout page with customer-friendly options. Replace the difficult to answer field with the simple ones and let the customers smoothly fill the checkout form.
Clearly Display Security Badges
Online buyers are always curious to know if it is safe to share personal and financial details with your website. You might have addressed their issues with secure payment gateways and encrypted connection. But, failing to communicate the same may stop them from shopping. Therefore, display the security badges for payments and encryption for personal information to make them trust your website.
Show Checkout Progress
If you have the conventional multiple-step checkout system, then you may need to display the progress with each step to let the customers know the number of phases still needs to finish.
This can either be done with simple breadcrumbs that show checkout progress, for example, Shopping Cart > Checkout > Finish. In addition, you can design a visual indicator that completes as the user progresses through a step.
Furthermore, you can switch to a one-page or one-click checkout mechanism for higher conversions.
Carry Gross Amount in Cart
Gross amount of an order may differ than its net amount, which does not include additional tax or service fee. The price you display on the product page is usually a net amount.
The customer may consider it for payment but when they land on the checkout page, they find it a price hike, which is often unacceptable for them. As a result, they may leave with unfinished purchases. Save your carts by carrying forward the gross amount so that the potential customers get to know the actual price they have to pay right from the start.
Optimize for Small Screen Users
Mobile first approach in design is not just for user experience and conversions, it is an SEO ranking signal as well. The end goal is serving your website visitors with optimal user experience.
The reason most of the online buyers still prefer shopping on the desktop version of your website is that they find it difficult to fill the checkout forms on their small screens of mobiles.
They usually search and browse stores, and select products on their smartphones and turn to desktop computers for the final checkout. In the process, their preferences may deviate and they may select another website for purchases.
To make them stay on your website, work on the essential features of your websites so that they can adapt easily to small screens. For better mobile user experience, you can segregate a checkout page in tabs to ensure they are comfortable filling the details in each tab and moving to next with ease.
Integrate Common Payment Methods
Adding local payment methods to checkout may work well for the users living in your region. However, selling products or services to users across the border or overseas may require you to add the payment options they are familiar with and available in their country.
Bringing a user to the checkout page is half of a conversion. It means the product is fine and the price is acceptable. The rest of the user journey depends on the design of a checkout page. It is the ease that a user is looking forward or you can say a helping hand for taking him through the steps.
Go through the design tips again I have discussed above in this post to remove any hurdle in the user experience and pave the way for better conversions.
Author Bio This article is contributed by Hamza Riaz, a Digital marketing Expert at FME extensions, a leading web design & development agency. He manages digital marketing related stuff there, and also, he likes to serve the blogs round the globe with his write ups. The topics of his interest are, digital marketing, web design & development, business & technology. You can find him on LinkedIn.