find your target audience

Finding Your Target Audience and Creating Content That Connects

When it comes to launching your new business, having an awesome website is an important part of the process. So many people search for products and services online that you’d be mad to miss out on such a large audience. Another important aspect of running a successful business is to launch a marketing campaign. Before you can do that you first need to know your target audience. If you don’t understand who wants or needs your products or services, you’ll struggle to find these people and say things they find appealing. Reaching your target market isn’t easy, but it is possible if you follow these steps.

Determine Your Target Audience

Whether you’re starting a drop shipping business with the help of Oberlo, opening a new web design business, or launching a new e-commerce fashion store, you have to define your target market. This is the only way to ensure your marketing efforts are targeted and cost-effective. With a clear idea of who your target customers are, you’ll be able to weed out the ‘maybes’ and ‘nevers’. There are three things you need to think about:

  • Demographics – think about who they are, as in their age, gender, profession, education, occupation, income, ethnicity, marital status, and location.
  • Psychographics – how do your customers think? Consider their interests, attitudes, values, likes, and dislikes.
  • Behavioral – are there any publications or sites they’re more likely to visit? Are they more of an online or offline kind of person?

Bear these in mind and write a few sentences that describe your ideal customer

How are You Going to Reach Your Target Audience?

Once you’ve got a clear picture of your perfect customer, you then have to consider how you’re going to reach them. The most difficult part has been done because you’ve got a profile for your target customer. Now you need to decide where and how you’re going to cast your net in order to catch them. Social media and online platforms are very popular among a younger demographic. Whereas an older audience might be better suited to printed publications.

Something else you need to consider is whether your marketing campaign is aimed at existing, new, lapsed, or repertoire customers. This is going to have an impact on the messaging and tone you adopt for your communications.

Creating Content that Connects

For a marketing campaign to be successful, it has to connect with the target audience. Content that’s generic, spammy emails, bland and unimaginative blogs just won’t cut the mustard. Your content has to tick the following boxes:

  • Engaging – people are hard-wired for stories, and you can tap into this instinct by telling your audience a great story that engages them.
  • Educational – show your audience that you’re an expert in your field. Focus your efforts on delivering value with content that educates your audience.
  • Emotionalput some passion into your content. Be creative and appeal to your audience’s emotional side. Tug on their heartstrings, make them laugh or smile or inspire them to make a change in their life.
  • Empathetic – it’s important that you show your audience you understand their experiences and challenges.

Follow these steps, and you’re well on the way to creating a successful business.  

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